Warner Home Video released a series of sets of repackaged DVDs at budget prices. They were all stand alone “film only” sets. If a film had been released in a multiple-disc set, only the contents from the first disc of those sets was included. Each set featured four films on two dual-layered DVDs.
November 3, 2009, the “Holiday” set was released and although it didn’t include any Garland feature films, it did include her 1937 short, Silent NIght,” on the A Christmas Carol (1938) disc, just as it was on the stand alone disc for the film.
December 1, 2015, the That’s Entertainment! series was added to the sets, with the bonus of the cousin to the series, That’s Dancing!
Warner Home Video and Turner Classic Movies Partner for TCM Greatest Classic Films Collection
Burbank, Calif., November 10, 2008 – Warner Bros. Home Entertainment Group, the studio with the world’s largest film library, is beginning an exciting new partnership with the authority in classic film, Turner Classic Movies. The two companies – sister divisions of Time Warner – plan to introduce the TCM Greatest Classic Films Collection, starting in early 2009. The partners will release a collection of 60 top films in 15 themed groups. The films will be available on DVD and promoted on TCM, starting February 3 with the first of four waves.
The launch of the TCM Greatest Classic Films Collection stands as the largest-ever partnership between Warner Home Video and TCM. The initiative combines the strengths of the companies in serving both serious film buffs and a new generation of movie lovers. The TCM Greatest Classic Films Collection is meant to whet the appetite of a wide range of film fans, giving them an easy way to build a personal library of classic films.
For the TCM Greatest Classic Films Collection, Warner Home Video has selected some of the greatest American films from the past 85 years and grouped them by themes. The films are packaged in four-title sets with each set affordably priced at $27.92 SRP.
The first installments in the collection arrive February 3, 2009, with three genres timed to coincide with Valentine’s Day and the Oscar® season. They are Romantic Dramas (Cat on a Hot Tin Roof, A Streetcar Named Desire, Rebel Without a Cause, East of Eden); Romantic Comedies (A Philadelphia Story, Bringing Up Baby, Adam’s Rib, Woman of the Year); and Best Picture Winners (Casablanca, An American in Paris, Gigi, Mrs. Miniver).
The 12 films in these three debut sets have been honored with 32 Oscar wins. Featured stars include James Stewart, Humphrey Bogart, James Dean, Paul Newman, Marlon Brando, Katharine Hepburn, Elizabeth Taylor, Ingrid Bergman and Leslie Caron. The films are bundled in premium keepcase packaging. Orders are due December 30.
Later in 2009, the TCM Greatest Classic Films Collection will grow to include many other genres, including musicals, westerns, war films, mysteries, science fiction, horror, holiday and family films. A complete listing is included below.
Warner Home Video, which owns the world’s largest film library, is the market leader in classic DVD sales, with a 24% average market share. Warner has more Best Picture Oscar® wins (22) than any other studio and its films have garnered more than 300 Academy Awards®.
Turner Classic Movies is currently seen in more than 80 million homes and will support Warner Home Video and the new collection with extensive marketing. TCM’s marketing plan includes on-air promotional spots, coverage during TCM Classic Movie News and TCM Shopping, print ads in TCM’s popular Now Playing guide, and ads at tcm.com. TCM’s on-air mentions will include the network’s renowned primetime host, Robert Osborne.
The TCM Greatest Classic Films Collection builds on the success of previous joint initiatives between TCM and Warner Home Video, including the TCM Archives series and the TCM Spotlight series. The launch of TCM Greatest Classic Films Collection promises to be successful, thanks to the considerable resources offered by both partners.
“Research confirms that 70% of catalog buyers are positively influenced to buy a DVD after seeing the movie on television, so we feel this partnership with our terrific sister company is a natural,” said Jeff Baker, Warner Home Video’s executive vice president and general manager, theatrical catalog. “TCM’s airings and promotions reach a broad audience and will most definitely boost awareness of DVD availability. Also, because catalog titles are often purchased in multiples, this will be a great opportunity for classic film fans to build their libraries relatively inexpensively and quickly.”
Molly Battin, senior vice president of brand development and digital platforms for TCM and sister networks TNT and TBS, said the TCM Greatest Classic Films Collection is a great way to serve film fans and to enhance the network’s history of collaboration with Warner Home Video. “TCM reaches an audience of film lovers that includes longtime fans and newcomers,” Battin said. “Warner Home Video’s expertise will be a huge plus as we introduce this new collection to our viewers.”
WAVE ONE — Release Date: February 3, 2009
Pricing: $27.92 SRP
TCM Greatest Classics: Romantic Dramas
Catalog #: 1000045330
TCM Greatest Classics: Best Picture Winners
Catalog #: 1000045343
TCM Greatest Classics: Romantic Comedies
Catalog #: 1000045298
WAVE TWO — Release Date: May 5, 2009*
TCM Greatest Classics: Musicals
TCM Greatest Classics: Musicals 2
TCM Greatest Classics: Westerns
TCM Greatest Classics: Westerns 2
TCM Greatest Classics: War 1
TCM Greatest Classics: War 2
WAVE THREE — Release Date: September 1, 2009*
TCM Greatest Classics: Mystery
TCM Greatest Classics: Horror
TCM Greatest Classics: Sci-Fi (4FE)
WAVE FOUR — Release Date: November 3, 2009*
TCM Greatest Classics: Holiday
TCM Greatest Classics: Comedy
TCM Greatest Classics: Family
*Scheduled date and titles subject to change