Judy
Garland was one of the most photographed personalities
of the 20th Century...

Eight-year-old "Baby" Gumm
(Judy Garland) sings "The Land of
Let's Pretend"
in the 1930 film short Bubbles.
Even before Judy began with MGM in 1935, she had
already been photographed many times as a child
performer. When she entered the gates of MGM,
she came under the control of the massive MGM
Publicity Department. MGM was the biggest and
best studio, so naturally they had the biggest
and best publicity department.
Once
the studio began to actually groom her for
stardom, she would be photographed almost
constantly.
This is a part of the lives of Hollywood stars
of the day that is rarely mentioned by writers
and historians today. Stars (and all contract players)
had to take singing, dancing and acting lessons
(regardless of whether they really COULD sing,
dance or even act!) - they had to take classes
on "poise and manners" - they had to
learn how to dress and act in public - how to give
interviews - and how to pose for "Studio Portraits."
"Studio Portraits" were a vital part
of the studio's publicity departments. These pictures
would go out (usually for free) to all the fan
magazines, newspapers, and other periodicals of
the day for the sole purpose of publicizing the
star's and studio's their latest or upcoming films.
The star power at the various studios would be
used, even if a star wasn't in a current release,
to keep that studio's name in the public consciousness.
Stars
and supporting players spent endless days sitting
for portraits. Sometimes they would stay in costume
for the film they were making, and those subsequent
photos would be used in ads, posters, displays & lobby
cards to promote the film.
Also popular are publicity shots showing action
from the films, and behind the scenes action -
like the Wizard of Oz pictures that highlight
the filming of the movie. Usually these were used
to show how big and opulent certain film sets were.
Most famously though, the stars (and soon-to-be-stars)
would sit for "Glamour Shots" or "stills".
These were beautifully done portraits. Some of
these portraits are, to this day, works of art.
The studios enlisted some of the greatest photographers
of the 20th Century. George Hurrell was famous
for his portraits of Greta Garbo, Joan Crawford,
and other MGM stars, including Judy.
Eric
Carpenter did most of the beautiful portraits of Judy during
her years with MGM (see photo above left). Clarence Sinclair
Bull was the head of the portrait department for four decades,
and yes he did some lovely portraits of Judy as well.
After Judy left MGM she would continue to sit for
portraits, whether it was for her work with Columbia & Capitol
records for film and television. There are many,
many wonderful photographs out there of Judy documenting
her entire life.
The
most popular of these
are the 8x10's which
were the standard
(and still are) for
most publicity and
glamour stills. Sometimes
you can get original
8x10's from the time
period with a white "border" that
should have the name
of the film, the
star's names, and
the studio's name
and a quick line
or two describing
the action. For stills
of scenes from films,
MGM would put the
production number
of the film followed
by the sequential
number of the still.
Through
the miracle of the Internet, many great
pictures from the golden years of Hollywood
have been traded, sold and given away because
collectors now have a much easier way to
find each other. eBay and other auction
sites are great resources to find photos
in all price ranges.
There are other memorabilia specialty stores that
can be found using any good Internet search engine.
But buyer beware! While most people on the auction
sites are reputable, there are a few who will sell
you what they call an 8x10 (technically it is),
but it's really just a copy of the original. Sometimes
even a badly scanned copy that's been poorly printed.
I myself bought a photograph from a well-known
"Garland Collector" that came to me as
an incredibly bad printout that looked like it
had been "Xeroxed" in the 1970's. Live
and learn! Overall most people are honest about
what they have. After a while, you get a feel for
the pictures and you can usually tell if an 8z10
is a "copy".
The rare photo below left came from the old MGM
Grand Hotel in Las Vegas, NV. I believe they're
called "contact sheets" - it's a high
quality B&W picture - about 3" X 5" in
size. The production number 1484 is listed on the
side as is the date, January 23, 1950. It's obvious
that Judy is in costume for Summer Stock,
although that isn't the production number assigned
to the film - or is it? That's Spencer Tracy chatting
with Judy. There is a slight crease on the left
side of the picture, going down part of Spencer's
coat - but it's still a fun, unusual photo. Casual
pictures like these are always fun to find - showing
the stars just having a break (rare for Judy at
MGM!) or out having fun.
The photo below middle is a standard MGM studio
publicity portrait of Judy in costume for The
Wizard Of Oz. The photo below right is
an example of how studio portraits were used in
advertising. Doubtless the Max Factor Company paid
a nice price to use Judy's image to promote their
product.
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THANKS: A special note of thanks to all
the people out there who have contributed many
of the great photos and artwork in this section:
Eric Hemphill; Jamin Fowler; Kim Loeffler; Simone
Tarantelli; Mark Allen; Richard Hatch and so many
more - thank you all!
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